Ferrari
celebrates 60 year anniversary
Detroit
(USA), January 8th, 2007 – Ferrari is celebrating
its 60th anniversary in 2007 with a major event from
June 21st to June 24th in Maranello, Italy. Maranello
will be the finish line in a "relay race"
across five continents where participants will carry
a baton embossed with symbols of the 60 greatest moments
in the company's history. The relay represents an
extraordinary, collective sign of enthusiasm that
will bring together Ferrari clients and their cars
representing every model and era.
The
"Ferrari 60 Relay" will kick off on January
28th in Abu Dhabi, site of the future Ferrari theme
park, and conclude in Maranello on June 24th, after
traversing about 50 countries in 148 days. The central
theme of the final events is technological innovation
pioneered by Ferrari in the 60 years of its existence.
For the occasion, Ferrari is assembling its 60 most
important innovations, ranging from aluminum pliers
for disc brakes to the electric differential and the
F1 gearbox.
Against
this backdrop Ferrari has organized its first concours
d'élégance: a series of events on the
track, at the factory and at the Galleria Ferrari
in Maranello celebrating the elegance of the Ferrari.
An Opera Omnia book will be published on the company's
history, a collection of pictures and data on all
the road cars and race cars built by Ferrari.
The
baton for the Ferrari 60 Relay was specially created
to symbolize the history of the company, from its
first success at the Rome Grand Prix of 1947 to the
Ferrari FXX of 2006. Our clients will carry the baton
around the world in their cars. Each country along
the way will dedicate to Ferrari an object representative
of their local culture and traditions. The local Italian
Embassies will then forward the objects to the Farnesina
Palace in Rome for an exhibition of the whole collection.
Once the exhibit is over, the objects will be auctioned
off in Maranello, with the proceeds going to a charity
organization.
